Three Cards, Three Storefronts.

In 2022, Imprint's first year, I led three partnerships: a sales play, a new product launch, and an influencer experiment. The work reshaped how Imprint should be pitched. Every rewards card should feel like its own storefront, not a tile in a hub.

At a glance

Three projects, three different commercial questions.

Brand 1: Brady

Designing loyalty for a brand that didn't exist yet.

Pitch meeting. No prior brand knowledge — pre-launch, no website. Tom Brady's recent interviews and one circulating article were the only public signals. Sneaker-industry knowledge brought in as the bridge.

Shipped: a Locker Room as identity surface, Brady Coins as brand currency, tiered membership (Team / All Star / MVP), and a custom Shopify app that puts the loyalty machinery underneath Brady's own storefront.

**Earn structure - math as fancom**
Members earn 10 coins per $1 spent, with additional coins through friend invites, prediction games, and early-access drops — math that reads like fandom.

**Shopify integration**
Exclusive items check out inside Brady's Shopify. Custom Imprint app — SSO, rewards on order events, embedded widget.

What didn't ship.

Single-item launch — Reads as a one-time promo, not a program.
Web3 NFT Locker — Designed end-to-end. Cut for timing and custody. Kept as the vision artifact that helped close the partnership.

The deliverable was as much a pitch artifact as a product. The work closed the partnership before Brady had a single customer.

Brand 2: HEB

Three customer relationships with money. Three redemption paths.

Imprint's baseline

Two redemption methods — Apply to card balance, or withdraw to bank. Designed for digitally fluent, banked customers.

"Give them more options." — Add mailed check to the platform. A meaningful share of H-E-B's customer base doesn't have a bank account — without this path, they can't redeem at all.

The shopper, specific

opt 1: Apply to card balance.

Slider, inline interest copy. Rewards as a financial decision, not a coupon.

opt 2: Withdraw to bank.

Linked banks, inline validation, explicit "3 business days" copy.

opt 3: Mail a paper check.

Many of H-E-B's customers don't have a bank account. Some don't trust banks, others can't open one. The mail check is the only way they ever cash in.

Brand 3: WeWoreWhat

A card that earns across a curated network.

Imprint's baseline

Danielle Bernstein's lifestyle brand. Imprint's first client. A NY-based card tied to a curated network of local lifestyle businesses — coffee shops, hotels, restaurants — that partnered with WeWoreWhat to give cardholders rewards.

Every feature designed for WeWoreWhat was also a building block for Imprint. The platform's baseline was being built here — one specific partner shaping what the company could offer everyone next.